Encore Fitness First Gym to Adopt X-Biking in Southern California

Encore Fitness, as the first gym in Southern California, announces its launch of Trixter X-Biking, the hottest new trend in high-intensity cardiovascular workouts

Sherman Oaks, CA August 25, 2004 -- Encore Fitness, a provider of quick, effective and high-intensity workout facilities, today announced it is the first gym in Southern California to have adopted X-Biking from Trixter to lead the market with cutting-edge full body indoor cycling. The announcement was made by Jennifer Benson, CEO and co-founder of Encore Fitness.

Encore Fitness has a long history of being at the forefront of the latest fitness developments. Formerly Billy Blanks original Taebo Center, it was also one of the first gyms in the country to provide indoor group cycling classes.

"We see X-Biking as the future of high-intensity cardio workouts", says Benson. "The fitness community is constantly on the outlook for better results, quicker workout turnarounds and a more enjoyable cardio experience. X-Biking is delivering a fun, extremely effective and quick cardiovascular workout that we expect to quickly become a dominant trend across the country.

The X-Bike incorporates a unique articulating handlebar with adjustable resistance to provide an unparalleled 30-minute full-body cardiovascular workout that feels true-to-cycling. This is not accomplishable through spinning or regular stationary biking with fixed handlebars.

Encore Fitness and Trixter have been formulizing a partnership since May of this year, which will also involve joint marketing and public relations efforts in addition to Encore Fitness in depth involvement in the ongoing development of Trixter products and services such as the X-Bike and X-Biking programming. The partnership will also turn Encore Fitness into the only location in Southern California to provide high-level instructor training and certification services for Trixter.

The relationship that we have successfully crafted with Trixter is a major step towards Encore Fitness goals of providing the most innovative and effective group exercise workouts available, as well as our ambitions of regional expansion, continues Benson. With venture capital recently secured by Funk Ventures Capital Partners (www.funkventures.com), we are poised to implement our expansion plans as early as next year.

About Encore Fitness

Encore Fitness is a provider of high-intensity workout facilities. Having always been at the forefront of the latest fitness developments, the company started out with a focus on spinning, an indoor cycling trend that has found millions of enthusiastic followers worldwide. Best known for having been operating one of the largest spinning facilities in Los Angeles, and having been rated "Best Spinning Gym in LA" twice in a row, Encore Fitness has recently changed directions when it became first in Southern California to adopt the newest indoor cycling technology, X-Biking by Trixter, at its spinning facility. Encore Fitness is planning to continue to invest and expand its presence in the Southern California region. For more information, please visit www.encorefitness.com or call (818) 823-1920.

About Trixter

Fit, Fun and Fast. Founded in 2000, Trixter Developments Ltd. designs, manufactures, and markets indoor cycling equipment and programs built to energize people of all ages and enhance their health and fitness. Trixter's Stroud, England offices serve as the company's corporate and new product development headquarters. Trixter Europe Ltd. and Trixter North America, Inc. are wholly owned subsidiaries of Trixter Developments Ltd. For additional information, visit www.x-biking.com